the TODAY SHOW, “LIVE” from the polar icecaps!

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Matt Lauer was at the top of the Earth in Greenland.

Ann Curry reported from the bottom of the Earth at Antarctica’s McMurdo Station.

Al Roker joined them from a forest on the equator in Ecuador.

And putting it all in perspective was Al Gore, Nobel Prize winner and former vice president.

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Environmental journalism,” as it’s called, took a giant step into the national spotlight, as 3 of the TODAY SHOW’S top anchors were hosting from world’s away from each other. It was all to shed light on the environmental crisis facing our planet.

When I turned on the TV this morning, I couldn’t believe it was actually happening. A show known for its New York City Rockefeller Center studio, was now reporting from the top, bottom and exact middle of the Earth. Not only an amazing feat, but an ode to the amazing technology available in the communications world.

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I still laugh at those who question the planet’s climate crisis. Would the TODAY Show really travel all the way to the Arctic Circle just for kicks? They’re sending a message, and a strong one at that. NBC is just one of several large organizations taking a stand to bring climate change into the spotlight.

The 3 chosen locations by NBC are all linked by their environmental significance. Greenland is the largest island, and 81% of it is covered by ice. Antarctica holds 90% of the frozen water on our planet. Ecuador, the third location, hosts a large mist forest that consumes vast amounts of carbon dioxide.

“It’s about getting this message out to as many people as possible as quickly as possible.

We face a planetary emergency.”

Al Gore

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